SINGAPLEX SATIRE R&D DIVISION
We Collaborated With Ox Street To Create The “2020 NDP FLEX Pack” For One Lucky Winner
The Fun Pack We All Deserve
BY: JONATHAN LEONG
HEAD OF CONTENT
27th MAY 2020
[ The Ox Street x Singaplex “NDP Flexpack” ]
With National Day 2020 in Singapore arriving soon, and the online brouhaha about varying views on what makes a truly good Singapore “NDP Funpack” we decided to work on something along the lines of “what if the NDP fun pack was designed in the language of urban design & streetwear culture”.
One significant theme in streetwear and sneakerculture is the use of camo patterns in products and sneakers. Something unmistakable in Singapore society is the topic of National Service, and how NSFs are often “mobilized” to help in logistical efforts, whether it is packing masks for front-line efforts against COVID19 or simply making sure the yearly NDP parade logistics and support systems go ahead smoothly.
To celebrate NDP 2020, Ox Street will be giving away this specially made one of a kind customized “NDP Flex Pack” to one lucky winner. All you have to do to qualify to enter this raffle is to spend at least $200 on -> Ox Street.com within the month of August 2020. (All entries from 1st till 31st August 2020 will be eligble for this raffle contest). The winner will be contacted in early July 2020 after the contest period.
Here are the items included in the “NDP Flexpack”:
- “CAMO” Tekong Bear Art Toy
- “No.4” Air Jordan 1 Customised Sneaker (winner to get 1 pair made in their size)
- Streetwear Parody stickers
“Tekong Bear” (Height apprx 28 cm, width 7cm) / As each piece is uniqely hand made in Singapore, every collector’s piece will be a unique collectible art toy. @Ox Street LABS x @Singaplex custom ‘‘Tekong Bear” designed by @TheCyborgSamurai x @Sole.Machina
Taking inspiration from the many powerhouse Bearbrick collabs in the global streetwear culture and art toy scene, we sourced the acurate fabric used in the similar uniforms worn by almost every Singaporean dude who has ever had to serve their National Service. We used both the old camo pattern as well as the new pixel camo pattern to juxtapose the contribution from different generations of NSFs to the act of Nation building.
One lucky winner will win this @Ox Street LABS custom concept “No.4 Air Jordan 1” collectible art shoe designed by @TheCyborgSamurai x @Sole.Machina. As each piece is uniquely hand made in Singapore, pls allow for variations in the final piece. Winner from this NDP “Flex Pack” raffle will be contacted for their sizing so that one customized “No.4 Air Jordan 1” collectible art shoe can be made in their shoe size post campaign period.
And finally some @Ox Street LABS stickers to round up this “NDP Flex pack”. Satirical “Air Bubble Tea” stickers via @Singaplex
While Singapore has enjoyed an era of unprecedented peace, in the current troubled world we live in we cannot take this for granted. And for these reasons this Ox Street LABS “NDP Flex pack” pays homage to the backdrop of these values, which have enabled us all to live work and play in modern Singapore.
From all of us at Singaplex and Ox Street, Asia’s premier sneaker and streetwear marketplace, wishing you a Happy Singapore National Day Holiday for 2020, stay safe and remember to practice social distancing even as you go out and about!
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BY: JONATHAN LEONG
How to Win This “2020 NDP Flex Pack”:
Spend at least $200 SGD on OxStreet.com from now till the 10th of August 2020 to be eligible via a raffle to get the items featured above. First time users on OxStreet will be entitled to $25 SGD off their first purchase. The Winner will be announced on OxStreet’s IG page. Happy NDP 2020 and good luck!
The Nike x Sacai waffle sneaker is one of the most popular collector silhouettes on OxStreet.com
Project Credits:
@Ox Street LABS custom ‘‘#SingaporeTogether NDP Flex Pack” by @Singaplex x @TheCyborgSamurai x @Sole.Machina | *Personalized Hand Sanitizer not included, pls bring your own :P
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JONATHAN LEONG | HEAD OF CONTENT
Jonathan Leong a.k.a “The Cyborg Samurai” is a creative content strategist, writer, artist and internet culture aficionado. Since 2008 he has been behind the scenes of branded content and creative direction work that has been seen by millions across both traditional and digital mediums for the likes of Nike / Kobe Bryant, MTV, New Balance, IKEA, Tiger Beer, UBS Bank, the Economic Development Board of Singapore and seminal Russian Rock Band MumiyTroll (Му́мий Тро́лль). You can check out more of his stuff at: TheCyborgSamurai.com. A lifelong sneaker enthusiast, he is also an advisor to OxStreet.com an early stage online marketplace - focusing on the growing Asian streetwear industry.
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